Negative Ads

Previously I had talked about negative ads and the effectivness of their message. When i was a first year student Congress Jim Nussle visited with my politics 101 class. I recall him saying that he does not like negative ads but that sometimes more than not, these ads are effective. Brian (missing co-author of the blog) and I discussed why.
We came around to the conclusion that people seem to remember the emotional and hyped media. The overall "water cooler" talk seems to increase name recognition to the point where nobody pays much attention to the ad but the person putting the ad foward. Let's see how Oberwies' numbers end up.